Ruben Östlund, directed films on skiing in the late 90s, some of them now world-famous. After a documentary 2000 he made his award-winning feature debut, The Guitar Mongoloid, in 2004. Involuntary (2008) was selected for Cannes 2008 and has since been in major festivals worldwide. It was also Sweden's nominee for Best Foreign Language Oscar that year. His short Incident by a Bank won the Golden Bear at the Berlin Film Festival 2010. His next feature, Play, premiered in Cannes 2011.