In today’s service-based economy, it’s all about creating the best experience for your customers in order for them to return. Gone is the authentic customer service experience, replaced with a script meant to feel honest. More often than not, we recognize the difference between real and false, but when we take the system for granted, we open ourselves up for exploitation. Taking this idea to the next level is writer/director Jeremy Ungar in his feature debut "Ride", a confined techno-thriller in which a great night turns sour all because of an exploit.
For more, head to: elementsofmadness.com/2018/10/24/ride-2018/